When Germany looks to take UEFA Euro cup from Portugal in 2020, the team will wear Volkswagen’s logo on its jerseys.
That’s thanks to a deal with the Deutscher Fussball-Bund (DFB), Germany’s national soccer association. The two have agreed to a sponsorship deal that sees VW become the DFB’s new mobility partner.
The sponsorship is set to start on January 1, 2019, and last five and a half years. According to German reports, the deal is worth between 25 and 30 million euros per year.
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Volkswagen will replace longtime sponsors, Mercedes as the official mobility partner. And when we say long-time, we aren’t kidding. Mercedes and the DFB have now been partners for 45 years.
“The partnership with the German Football Association is a great event for us,” said VW CEO Herbert Diess in a statement. “We want to be a partner in the national team, and we want to be on the side of the entire German football with its 25,000 clubs and seven million members.”
This is far from VW’s first interaction with the DFB, though. Since 2012, VW has sponsored the DFB Cup, which it will continue to do.
A version of this story originally appeared on VW Vortex